Challenge
Convey the feeling of the word “extraordinary” through motion, using typography, rhythm, and transformation.
Inspired by Pentagram’s work, I wanted to craft something that evoked awe and surprise through timing and movement.
Inspired by Pentagram’s work, I wanted to craft something that evoked awe and surprise through timing and movement.
Approach
I began by sketching ideas that emphasized buildup and visual rhythm. After developing an animatic to test timing,
I explored exaggerated motion — scale, rotation, distortion — to amplify the transition from extra to ordinary.
I explored exaggerated motion — scale, rotation, distortion — to amplify the transition from extra to ordinary.
_1.png)
.png)
.png)
.png)
.png)
.png)